Wine making for everyone?
So what’s a wine nut to do when wine collecting isn’t enough and they need to feel like they own a piece of the product and its production? Well for the super-wealthy, they just buy or invest in a winery. But what about the rest of us who do not have the million-dollars an acre to sink into the top-notch real estate in Napa or don’t have the time or know-how to invest in farming their own land and building their estate from the ground up?
Well the answer came a few months ago, when my wife stumbled on an article about a new service out of San Francisco called Crushpad. Crushpad is a winery where you are the winemaker. They buy the grapes, and house the facilities. They crush the grapes and perform all of the fermenting. However, you are in control of the process from the very first step. You pick where the grapes are sourced from. You make the decisions regarding fermentation and aging. You even have the option to design your own label and packaging.
Started by Michael Brill in San Francisco, the company’s goal was to make the wine making process more accessible to everyone. For the city-bound wine lovers, they wanted to bring the process to them. You can now be part of the action using the internet and web cams to watch the crushing of the grapes, and even get interactive with entire winemaking process.

At each step, with the help of the Crushpad associates, you go through a decision process of how to make your wine. You start from picking the grapes. They source grapes from a number of well-known farms and vineyards in California, Oregon, and Washington, including Wentzel, Sleepy Hollow, and To Kalon vineyards. You have the option of buying a single barrel of wine, which works out to about 25 cases of wine (300 bottles). Costs for these barrels range from around $4000 to $15000 at the top end. This works out to be around $50-60 dollars a bottle for wines from some of the top end Cabernet and Pinot Noir grapes in the US. Comparable bottles retail for around $100.
The customer then moves on to the crush and the fermentation. They will also decide on aging, fining and blending. Crushpad will then help you with bottling. They have designers that will assist you with the production of labels and marketing and as well as selling your wine. They already have a number of in-house wineries from other customers who have chosen to sell their wines through their online store. Additionally. Crushpad will help you navigate the federal regulations of selling wine and make the whole process nice and easy.
Overall I was in love with the concept from day one, already dreaming about buying my own barrel of wine. I’ve checked in with Crushpad since to find that they are expanding their offering and really trying to bring the art of winemaking to everyone. So I look forward to seeing what the next steps will be in their offering. Now if I can just convince my wife that I should try it as part of research. For now, I’ll just have to try a bottle from one of the customer’s already making their own.